Monday, August 29, 2011

Something black in the Lentil soup by Reshma’s Ruia



The Indian are very confuse as what to except and what not to. The British rule had created many loyal citizens from the India even after its independence. May be its a natural phenomena to show respect   to our previous rulers.  The charming character of Nehru jee and we all know that most of the great leaders of the India had studied in the west and in fact this is the reason they think or speak about the freedom , press , poetry etc that they saw while studying and want to have them in our country also.  Never the less I do respect all of them.
The Kavi ji the great self proclaimed poet in the novel is also suffering from the same syndrome. Of course his mother has a great role in creating inclination towards the English literature and specially the poetry. I think poetry writing is difficult and most of the Indian who although claim to understand the literature doesn’t have the deep feeling for it. Not their fault it is not their mother tongue.  Although they don’t even have the respect for their mother tongue either, please don’t ask the reason. I don’t know either. 
The “grass of the other court always look green” , Kavi  had a very strange view about England, what he read and was told about by his mother were  very different . The story began with the description of Delhi in eighties. Their house was near Mento bridge and the flat had neighbour from different place of India. Kamala his wife, Feroze his son and Amma were the others in his flat. The story begins with the death of his father and the vivid description of the reaction shown by different people. This was to show the characters and their nature indeed.
 Amma, the mother is the strong character.  She is running the NAPs (Nehru appreciation society). Because of this if you see carefully, She chose her bahu and the grand son’s name in a same manner. Obsessed by Nehru and his history, love, character and the oxford, Amma wanted her family to be same as her role model were.  In fact while selecting her bahu, she trusted the Munim jee of the NAPs and her name was the major contributor. Unfortunately the Kamala had no interest in Literature and the Nehru. But she was very obedient and give goat milks to Amma very day without failing and also manages the house very well. Except all, only Kavi’s father had accepted and gave regards to the nature and role of Kamala.
Kavi jee got his first break while he was in first year at Kishori Mal. His mater was impressed by his writing and gave him a break by helping him to meet the Illustrated week magazine editor, who happens to be his close relative.  Without the proper connection nothings work. The job he got was also on mercy of his dad’s gulli danda friend.  Mr Gupta was section one officer in the Education Ministry and help Kavi to get into LDC( Lower division clerk). The writer gave the indication on how the babus helping their lads in filling vacant SC/ST seats in the various departments.
In the south delhi suburb, Billo Ram’s chaat house was surrounded by many cultural institutes and Kavi jee’s favourite time pass spot. Here he met Sharmila and her friends who eventually became his also. Sharmila was the character of the modern girl, living alone in the congested basti near JNU.  She was enjoying her life both physically and mentally in this pseudo west culture of Delhi. Kavi was the witness of her lusty life which turnout to be his meeting with Mr Seth, who was awarded for writing various poetry. Mr Seth happened to be Kavi jee archrival.
Kavi jee tried to publish his poetry but none of the publishers were interested in the genuine act and finally he published his poetry by paying money to the publishing house. Though Amma and rest of neighbour supported him but Sharmila and group make fun of his action.
Finally he got the chance to get into most prestige award “common wealth poetry prize”. He was nominated from India along with Mr Seth. He had all his dream come true situation but the picture of England was not as rosy as he thought of. His encounter with the Naina sexual urge had made him confuse and discourage. He was confused between the love and the only sex. Naina was the wife of the High commissioner of the Indian Embassy. Her Husband was a very decent guy but his lustrous wife had made the initial stay of kavi very depressing. Her sexual encounter with priest and the other had put the kavi jee in dilemma.
In all the meetings and the party offered by the various dignitaries, Kavi jee always tried to come heavily on Mr Seth, But he was week in both his poetry and emotion to counter him. Although he defeated all in the shooting game at one of the lords castle and finally impressed all. Naina helped Kavi jee to get his dream come true by connecting him with the many people in the media and tried to influence the judgement for him. Kavi jee was in love with her and was not willing to return home.
Finally the prize went to the African woman, which shed the dream and the hope of the kavi jee but the Amma reacted very maturely as she was and at that point of time he came to know that his docile wife was attaining ”Krishna movement Samiti” influenced by the western people and now she was changed and started talking about her freedom, may be self realized. Kavi was lost all battles, career, love and home. Seeing the need of his son Amma went to England to get his son back. Seeing the society of the England made her also changed about the value system of India and  she started cursing herself for not understanding the importance of the Kamala’s role in her home.
 After the eye opening on the value system of India the real twist came in. One of the lovers of Lewd Mr Seth disclosed to Kavi jee about the faux pass made by Mr Seth in copying the writings of someone from the Darjeeling    and finally the Mr Seth was exposed.  This ultimately proved the superiority of Kavi jee over  Mr Seth.  This gave the great relief to both Kavi and Amma. As we always say “Truth always win ”.
Eigth years passed since their visit to England and finally the Amma died. At the same moment the Kavi was all alone and then came the Kamala, whose need was most necessary for the Kavi. May be the kamala also seen the world and realized the importance of her home.
This novel gives the glimpse of what happing in the most of the Indian family who are caught between the West and the East. The common wealth nations are mostly suffering from this pseudo superiority complex about their knowledge about the west and often make most of their decision in these kinds of biases.


Abell’s framework to define business :



Company –Dabur
FMCG  players in an attempt to increase their share of voice. As  a  result  the sector witnessed heightened competitive activity with most FMCG players vying for improving volumes and market share. This also kept pricing  power in  check  with  reluctance  on part of the major  players  to  affect  any significant price hikes. Therefore the growth was largely volume driven and oriented towards mass market. In this intensely competitive environment, Dabur continued to drive  strong volume-led  growth  and posted one of its best  performances,  growing  the Revenues by 20.6% and Net Profit by 28.1%. During  2009-10  Dabur completed the acquisition of Fem  Care  Pharma  Ltd. ('Fem' or 'Fem Care'). The acquisition has added about 3.5% to the  topline during 2009-10. The Company believes this acquisition will open new  vistas of  growth  in  the  fast-growing  skin  care  category  and  will   accrue significant  cost  and revenue synergies.

Customer group:
During  the  year,  the  company test-launched a host  of  new  brands  and products,  including  Dabur Uveda range of Ayurvedic  skin  care  products. Packed  with  herbal extracts derived from a blend of  authentic  Ayurvedic ingredients  that  are documented in Ayurvedic  scriptures  of  Bhavprakash Nighantu and proven actives, the Uveda range is well researched and  proven to  enhance skin tone and texture. The other major launch of the  year  was the  Real Burrst range of fruit-based beverages. Available in  4  variants, this  non-carbonated  light  fruit beverage range offers  the  benefits  of refreshment  and thirst quenching qualities to the consumers.  The  company also introduced two new light hair oil brands - Vatika Enriched Almond hair oil & Dabur Amla Flower Magic hair oil to expand its presence in the  light hair oils category.
Babool,  Dabur's  toothpaste brand in the value  segment,  recorded  strong growth  during the year riding on its value proposition and herbal  equity. Babool  also  marked  its entry into the gel category with  the  launch  of Babool  Mint  Fresh  Gel,  which  has  been  positioned  as  a  good  value proposition  in this category. The launch has been successful  with  Babool Mint  Fresh  Gel cornering a decent share of the gel  segment  within  just three months of its launch.
The  Real & Real Activ franchise maintained the growth momentum during  the year  and also increased their combined share of the packaged  fruit  juice market  in  India. This growth was aided by the launch of  3  new  variants (Real Apple Nectar, Real Peach Nectar & Real Blackcurrant Nectar), a  brand new  ad  campaign  establishing Real's superiority   over  competition  and introduction  of special occasion gifts packs that generated  huge  trials.The  Real Activ brand continued to focus on the 'No added  Sugar'  campaign with aggressive branding and activation activities
The   malted   food drink variant  Dabur  Chyawan Junior,  which  is  now  in  its second year, continues  to  do  well  with consumer sales improving substantially.

Vatika  Hair Oil continued to establish its superiority over plain  coconut oil  and  ended  the  year  with a  good  performance.  Anmol  coconut  oil registered  double digit growth by increasing penetration of the  brand  on the   basis  of  its  value  proposition  and  aggressive   trade   support initiatives.  This  growth, in fact, comes at a time when the  coconut  oil category is showing signs of a slowdown. The year also marked Dabur's entry into the light hair oil market with  the launch  of two new products - Dabur Amla Flower Magic hair oil  and  Vatika Enriched  Almond  hair  oil.  Both the products -  which  were  rolled  out nationally  during  the  course of the year - have been  well  accepted  by consumers and have carved a distinct identity for themselves in a cluttered market.  Light  hair oil market represents an exciting  growth  opportunity with  the  category  size estimated at over Rs 600  crore.  With  consumers increasingly  embracing  light styling hair oils, Dabur -  with  these  two products  -  is  well poised to take advantage of this  shift  in  consumer preference.
Customer need:
Dabur  Chyawanprash, the flagship brand in this category,  reported  strong double digit growth in sales during the year. This growth has come in spite of  a prolonged summer, which is traditionally seen as a lean sales  period for  the  product.  The brand was repositioned this year  on  the  immunity plank,  a  move that ensured good consumer connect in view  of  the  recent outbreak  of  flu and viruses across India. Dabur Chyawanprash  seized  the opportunity and undertook a mega awareness building campaign across  India, underlining the need to strengthen the body's immune system to fight  these new-age  flus  & viruses. Christened Immune India,  this  campaign  brought together  Ayurvedic doctors & experts from across the country,  along  with the  Dabur Chyawanprash  Brand Ambassador, to drive home  the  message  of strengthening  immunity  through  Ayurvedic  products,  particularly  Dabur Chyawanprash.
Dabur  Honey,  the largest selling brand of honey in the country,  was  re-launched  during  the  year  with a new logo. The  product  was  also  made available  in a Rs 10 pack, which has been hugely successful and has  added new consumers to the brand. Our market intelligence revealed that consumers had  a  distinct  need  to use Honey for feeding it  to  children  and  for religious usages. This new SKU helped us address this need. The  Company  also launched the second edition of  its  Honey-based  Recipe Book,  titled  Big  Bee's Health Secrets, which  was  launched  by  Amitabh Bachchan, the brand ambassador for Dabur Honey. Dabur continued to leverage and  take forward the brand message of 'healthier alternative to sugar'  to increase the franchise for Dabur Honey.

Alternate technology:
The past 12 months have seen Dabur update and upgrade its portfolio in line with  changing  consumer demands and aspirations. In terms of  product  and packaging  innovations, the Company successfully developed new variants  in Hajmola,  a  new  range of Ayurvedic skin  care  products  and  fruit-based beverages,  new variants in shampoo, a range of light hair oils and  a  new gel toothpaste besides new packaging for Dabur Red toothpaste, Odonil and a host of new OTC products
Application  of latest scientific tools to prove the efficacy of  Ayurvedic formulations, products and medicines has been another major endeavour  with DRDC.  This has helped the company identify hitherto unknown  mechanism  of action  of  Ayurvedic  medicines.  Keeping pace  with  the  development  in science,  bio-marker  based  studies were also conducted  to  validate  the efficacy  of Ayurvedic products like Mahanarayani Tail, Dabur  Chyawanprash and Dabur Chyawan Junior
The  energy conservation and green initiative, which was introduced in  the 2008-09  financial  year, continued this year with  the  implementation  of alternative fuel technologies for steam generation at several of its units, both in India and in overseas locations. A new manufacturing technology for extraction  of  medicinal  actives from herbs was  rolled  out  at  various locations  during  the  year, generating efficiency  in  energy  costs  and providing cleaner & safer manufacturing procedure at the units

References:
Capitaline database :-  DABUR INDIA LIMITED;ANNUAL REPORT 2009-2010;MANAGEMENT DISCUSSION AND ANALYSIS